|
Frequently Asked Questions
Are you an authorized dealer
of the brands you sell?
We have chosen to be an authorized dealer of our
wide selection of brand name merchandise. We purchase
from the original manufacturer or an authorized
distributor. The benefit to you, is that we offer
the entire manufacturer's line, not just a few
pieces. When we purchase brand name merchandise
through the authorized channels, we can special
order for you any items that the manufacturer
produces.
How do your prices compare to other stores?
We are a member of RJO (Retail Jewelers Organization),
which is the nation's oldest buying organization
for independent jewelers, and is owned and operated
by its over 800 jeweler members. Being a member
of RJO enables us to receive greater discounts
from our vendors and then pass these savings on
to you. We pass these savings on to you because
we want to win your loyalty.
Because we provide you with a wide selection of
brand name products purchased direct from the
authentic manufacturer, we cooperate with the
manufacturers price restriction policies. In these
cases, you will find that our price will be equal
to the low manufacturers suggested retail.
Can you explain what the “4 C's” are?
When buying a diamond, it is vitally important
to know about the 4 C's. They are cut, color,
clarity, and carat weight. Together, the 4 C's
determine a diamond's value. It is essential
to learn about each of the 4 C's before purchasing
a diamond because each C speaks differently
to each individual.
Cut 
To many, cut is the most important of the 4
C's. Each diamond is cut using an exact mathematical
formula that unleashes its brilliance and fire.
Cut also refers to the number of facets that
the diamond has.
The most common cut is the round brilliant.
The round brilliant has 58 flat, polished facets
that reflect the maximum amount of light. This
mathematical formula also takes into account
the depth of the cut. If a diamond is cut too
shallow or too deep, it will lose some of its
fire. A well-cut diamond will reflect the light
and refract it back out to your eye.
Cut is not to be confused with shape. The American
Gem Society is the only Industry trade group
to qualify cutting as defined grade. For more
information, visit the AGS website at: www.ags.org.
COLOR
While diamonds come in every
color of the spectrum, the most valuable diamond
color is colorless. Truly colorless diamonds
are extremely rare and as a result are expensive.
Diamonds are graded on a color
scale established by the Gemological Institute
of America (GIA) and also the American Gem Society.
Diamonds range from D (colorless) to Z. The
further down in the alphabet the diamond is,
the more yellow it appears. Color can best be
determined by looking at a loose diamond on
a pure white surface and noting any contrast.
Gemological Institute Diamond
Color Grading Scale


CLARITY
Internal characteristics and
external irregularities affect the clarity of
a diamond by interfering with the passage of
light throughout the stone. Characteristics
such as spots, lines or bubbles are known as
inclusions. A diamond is more valuable when
it has fewer Internal characteristics.
According to the GIA's quality
analysis system, clarity is graded on a scale
ranging from flawless (FL or IF) to imperfect
(I). The system is based on the visibility of
Internal characteristics at a magnification
of 10x.
Gemological Institute Diamond
Clarity Grading Scale
CARAT
Some people believe that carat
refers to the size of a diamond. But actuality;
carat is the term used to measure a diamond's
weight. A carat is equal to 200 milligrams,
and there are 142 carats to an ounce. One carat
is made up of one hundred points. The larger
the diamond, the greater its rarity. Because
larger diamonds are more rare, they generally
have a greater value per carat.
What are the Birthstones that your store carries?
We stock rings, pendants and earrings in all of
the traditional birthstones.
| Month |
Birthstone |
| January |
Garnet |
| February |
Amethyst |
| March |
Aquamarine |
| April |
Diamond or White Sapphire |
| May |
Emerald |
| June |
Pearl or Alexandrite |
| July |
Ruby |
| August |
Peridot |
| September |
Sapphire |
| October |
Opal or Pink Tourmaline |
| November |
Citrine or Topaz |
| December |
Blue Topaz or Tanzanite |
What are the traditional jewelry choices for
Anniversary Gifts?
| Year |
Gift |
| 1 |
Gold |
| 2 |
Garnet |
| 3 |
Pearl |
| 4 |
Blue Topaz |
| 5 |
Sapphire |
| 6 |
Amethyst |
| 7 |
Onyx |
| 8 |
Tourmaline |
| 9 |
Lapis |
| 10 |
Diamond |
| 11 |
Turqoise |
| 12 |
Jade |
| 13 |
Citrine |
| 14 |
Opal |
| 15 |
Ruby |
| 16 |
Peridot |
| 17 |
Watches |
| 18 |
Cat's Eye |
| 19 |
Aquamarine |
| 20 |
Emerald |
| 21 |
Iolite |
| 22 |
Spinel (all colors) |
| 23 |
Imperial Topaz |
| 24 |
Tanzanite |
| 25 |
Silver |
| 30 |
Pearl |
| 35 |
Emerald |
| 40 |
Ruby |
| 45 |
Sapphire |
| 50 |
Gold |
| 55 |
Alexandrite |
| 60 |
Diamond |
How do I take care of my jewelry?
If you understand a little about the individual
components of each piece of jewelry, you will
be able to wear it for many years.
- Each type of gemstone is
characterized by a unique combination of hardness
and durability.
- Gold is relatively soft
and can be scratched and abraded by rubbing
against other gold and most other jewelry.
- Platinum is harder and denser
than other precious metals and can actually
impose damage on softer gold and silver.
- Diamonds, although the hardest
substance known, can and will scratch other
diamonds; they can also chip and break if
struck hard in just the right direction.
- Organic materials, like
pearl, shell and coral, can be attacked by
many chemicals, including some found in common
household cleaning solutions.
Wear your jewelry in ways
that are respectful of the physical characteristics
of the jewelry combined with your lifestyle.
- If you are active and busy
with your hands, be careful with gemstones
that are set high or with exposed surfaces
that can be scratched or chipped.
- Wearing rings against each
other – either on the same finger or different
fingers - will abrade the rings and eventually
wear them thin.
- Thin fragile chains should
be reserved for special occasions. Sturdier
chains should be selected for everyday or
active wear and for dangling pendants.
- Hollow jewelry, like earrings
and bracelets, can be dented by a hard blow,
by dropping onto a hard surface, or by knocking
against other hard objects. Some hollow earrings
can be dented by a telephone receiver.
- Most body lotions will cling
to gems and jewelry making them greasy and
dull and attractive to dust and dirt. Perfume
and hair spray can affect organic materials.
Apply cosmetics before putting on your jewelry.
- Some gemstones will change
colors in suntan booths; remove jewelry before
tanning.
- Have your jewelry checked
frequently for loose gems, worn prongs or
weak areas.
Store your jewelry as if
they are precious eggs. They are delicate and
deserve to be treated as such.
- Separate jewelry pieces
from each other when you are not wearing them,
like in different compartments, soft pouches
or cloths.
- Don't wrap jewelry in tissues
that may easily be discarded.
- Some jewelry will cloud
or tarnish if stored in plastic bags.
- Avoid places of extreme
temperatures like freezers, in-floor storage
and some wall safes.
- Avoid leaving jewelry for
prolonged periods of time in moisture-deprived
places like safety deposit boxes.
Clean your jewelry on a
regular basis after each wearing.
- Avoid harsh chemicals like
ammonia or abrasive cleansers.
- Mild household detergent
– clear rather than cloudy – mixed with warm
water, is generally the best cleaning agent
for fine jewelry.
- Avoid bar soaps because
they usually contain oils or lotions that
will adhere to jewelry and make it cloudy.
- Use a soft brush and try
to clean off the back of gems as well as the
tops. Most grease and dirt is trapped underneath.
- Do not immerse a strand
of pearls in liquid; the string can rot and
possibly discolor the pearl from inside. Clean
pearls with a damp, soft cloth, being careful
not to tug on the string.
- Visit your jeweler on a
regular basis (usually at least every 3-6
months) to have your settings checked and
cleaned. It is better to discover a problem
with your precious jewelry before something
serious happens.
|